Nationwide Specialist, Marketing Management (Marketing Technology & Digital Marketing) in Louisville, Kentucky

Job ID: 51472





Summary: The Specialist, Marketing Management leads Nationwide Advisory Solutions’ internal and external digital marketing efforts. They create digital marketing programs including deployment of marketing campaigns, creative elements and content management through internal cross-functional teams and external vendors. The Specialist, Marketing Management utilizes strong proficiency of digital marketing tactics and best practices to lead the recommendation, implementation, administration and optimization of the Nationwide Advisory Solutions technical marketing stack - CRM, data management, marketing automation, artificial intelligence, predictive marketing and marketing analytics. They execute, test and revise marketing programs based on customer insights and analytics. This position will monitor and maintains high level of data integrity to ensure accuracy in reporting and AI engines. They are a self-starting, marketing technology expert who can balance projects across the spectrum of marketing. The Specialist, Marketing Management must demonstrate an understanding of the Nationwide Financial and Nationwide Advisory Solutions vision, mission and brand. They must be comfortable with learning how our products work and communicating these concepts in a succinct and compelling way.

Core Duties and Responsibilities:

The Specialist, Marketing Management will be responsible for activities that include, but are not limited to:

  • Lead the recommendation, implementation, administration and optimization of the technical marketing stack - CRM, Marketing Automation, Artificial Intelligence, Predictive Marketing and Marketing Analytics.

  • Lead all internal and external digital marketing programs including creating and deploying digital marketing campaigns, creative elements and content management through cross-functional teams and external vendors.

  • Lead the measurement of and reporting on the effectiveness of all marketing programs.

  • Responsible for recommending and managing budget for technical marketing programs and systems.

  • Assist in content creation and manage the content optimization that ensures customer engagement, movement through the sales funnel and search engine access.

  • Designing, coding and deploying marketing campaigns via marketing automation technologies.

  • Collaborates with Sales, Business Development, Operations, Marketing and IT to define and implement best-in-class solutions for all digital experiences across multiple products, audiences and marketing channels.

  • Leverages customer insights & analytics to improve engagement, build accessible and usable interfaces and create exceptional customer experiences.

  • Assisting with a variety of special projects for marketing, sales, business development, etc.

  • Performing other duties as assigned.

Typical Skills and Experiences:

Education: Bachelor’s degree required - Master’s degree preferred

License/Certification/Designation: FINRA Series 6 license required and must be obtained within 120 days of the start date

Experience: Minimum of 5+ years marketing technology or digital marketing experience

Knowledge: Experience in financial services preferred


  • Ability to operate multiple marketing technology platforms

  • Highly strategic and data-driven

  • Strong influencer

  • Excellent written and verbal communication skills

  • Team oriented, collaborator

  • Ability to prioritize and balance multiple projects simultaneously

  • Self-directed, motivated and takes initiative

  • Flexible and adaptable when facing changing priorities in a fast-paced environment

  • Ability to understand technical product information and convey technical/financial concepts

Values: Regularly and consistently demonstrates the Nationwide Values and Guiding Behaviors.

Job Conditions:

Overtime Eligibility: Not Eligible (Exempt)

Working Conditions: Travel requirement less than 10%; Travel requirement up to 25%

ADA: The above statements cover what are generally believed to be principal and essential functions of this job. Specific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties.

Credit Check: Yes